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A lifelong smoker keen to quit has taken drastic measures to kick the habit – he has locked his head in a cage which prevents him from putting a cigarette in his mouth.

Ibrahim Yücel is so unsure of his own willpower that he entrusts the keys to the bizarre contraption to his family so he is not tempted to release himself.

The Turkish man was inspired by another successful health campaign – the safety helmets worn by motorbike riders.

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